Wine Positioning A Handbook with 30 Case Studies of Wine Brands and Wine Regions in the World /

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This book introduces readers to the concept and implementation of positioning techniques in the context of the wine industry. Featuring 30 case studies on brands and wine regions around the world - all based on the same principles - it presents a successful, cutting-edge strategy for the marketing o...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Mora, Pierre (Autor)
Autor Corporativo: SpringerLink (Online service)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Cham : Springer International Publishing : Imprint: Springer, 2016.
Edición:1st ed. 2016.
Colección:Management for Professionals,
Temas:
Marketing.
Agriculture.
Communication in organizations.
International economic integration.
Globalization.
Corporate Communication.
Emerging Markets and Globalization.
Acceso en línea:Texto Completo
Tabla de Contenidos:
  • Introduction
  • Part 1: How to differentiate Wine
  • Part 2: Appelations and Wine Brands
  • Part 3: Conclusion.

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