Thriving in a New World Economy Proceedings of the 2012 World Marketing Congress/Cultural Perspectives in Marketing Conference /

This volume includes the full proceedings from the 2012 World Marketing Congress and Cultural Perspectives in Marketing held in Atlanta, Georgia with the theme Thriving in a New World Economy. The focus of the conference and the enclosed papers is on global marketing thought, issues  and practices....

Descripción completa

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor Corporativo: SpringerLink (Online service)
Otros Autores: Plangger, Kirk (Editor )
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Cham : Springer International Publishing : Imprint: Springer, 2016.
Edición:1st ed. 2016.
Colección:Developments in Marketing Science: Proceedings of the Academy of Marketing Science,
Temas:
Marketing.
Strategic planning.
Leadership.
Sales management.
Business Strategy and Leadership.
Sales and Distribution.
Acceso en línea:Texto Completo
Tabla de Contenidos:
  • Session 1.1: Exploring and Exploiting Relationships in Business Markets
  • Session 1.2: Understanding the Sales Force
  • Session 1.3: Entrepreneurship & Family Business in the Global Marketplace
  • Session 1.4: Embedding Ethics in Corporate Practice
  • Session 1.5: Customer Evaluation and Cultural Embeddedness
  • Session 2.1: When Firms Get Talkative: A Look at Corporations and Social Media
  • Session 2.2: Meet the Editors
  • Session 2.3: Research Issues in Various Markets
  • Session 2.4: Sustainable Consumption
  • Session 2.5: Aspects of Destination Management
  • Session 3.1: Advertising in a Connected World
  • Session 3.2: Marketing in Emerging Markets
  • Session 3.3: Brand and Communication Strategies
  • Session 3.4. Profitable Selling
  • Session 3.5. Thinking Strategically
  • Session 4.1: Service Delivery in Emerging Economies
  • Session 4.2. Entertainment & Leisure Consumption
  • Session 4.3: Marketing Marketing Education
  • Session 4.4: Conspicuous Consumption or Value Choices?
  • Session 4.5: Consumers and Health Care
  • Session 5.1: How Customers are Served in BRICS
  • Session 5.2: Entertainment & Leisure Marketing
  • Session 5.3: Selling and Consuming
  • Session 5.4: Understanding Tourism/Tourist Behavior
  • Session 5.5: Product, Pricing, and Channel Strategies
  • Session 7.1: Electronic and Interactive Marketing
  • Session 7.2: Engaging Students - The Importance of Subject Matter
  • Session 7.3: Promotional Strategies
  • Session 7.4: Socially Responsible Marketing
  • Session 7.5: Buying Behavior
  • Session 8.1: Dimensions of Corporate Social Responsibility
  • Session 8.2: Exploring the 'Why' and 'How' of Consumer Interactions in a Web 2.0 World
  • Session 8.4: Cultural Issues in Branding and Communication
  • Session 8.5: Retailing Relationships
  • Session 9.1:. Understanding How Consumers use the Social Web 314.-  Session 9.4: Marketing in the Health Care Industry
  • Session 9.5: Decision Making
  • Session 10.1: Organizational Behavior - Internal and External Factors
  • Session 10.2: Maximizing your Teaching Tools
  • Session 10.3: Marketing Challenges in BRICS
  • Session 10.4: Service Innovation and Customer Management
  • Session 10.5: Wine Marketing.

Ejemplares similares