The Reputable Firm How Digitalization of Communication Is Revolutionizing Reputation Management /

This book revisits the concept of reputation, bringing it up to date with the era of social media and demonstrating the significance of a good reputation for making sustainable business. Using an easy-to-follow approach, the authors present all key aspects business leaders should know about reputati...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autores principales: Aula, Pekka (Autor), Heinonen, Jouni (Autor)
Autor Corporativo: SpringerLink (Online service)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Cham : Springer International Publishing : Imprint: Springer, 2016.
Edición:1st ed. 2016.
Colección:Management for Professionals,
Temas:
Strategic planning.
Leadership.
Communication.
Advertising media planning.
Business Strategy and Leadership.
Media and Communication.
Media Planning.
Acceso en línea:Texto Completo
Tabla de Contenidos:
  • Reputation
  • Digital Revolution of Communication
  • Towards an Accountable Firm
  • The Power of Corporate Purpose
  • Extended Culture
  • Stakeholders Revised
  • Risk of Risks
  • Evidence-Based Reputation Management
  • The Reputable Firm.

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