The Reputable Firm How Digitalization of Communication Is Revolutionizing Reputation Management /
This book revisits the concept of reputation, bringing it up to date with the era of social media and demonstrating the significance of a good reputation for making sustainable business. Using an easy-to-follow approach, the authors present all key aspects business leaders should know about reputati...
Clasificación: | Libro Electrónico |
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Autores principales: | Aula, Pekka (Autor), Heinonen, Jouni (Autor) |
Autor Corporativo: | SpringerLink (Online service) |
Formato: | Electrónico eBook |
Idioma: | Inglés |
Publicado: |
Cham :
Springer International Publishing : Imprint: Springer,
2016.
|
Edición: | 1st ed. 2016. |
Colección: | Management for Professionals,
|
Temas: | |
Acceso en línea: | Texto Completo |
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