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The Reputable Firm How Digitalization of Communication Is Revolutionizing Reputation Management /
This book revisits the concept of reputation, bringing it up to date with the era of social media and demonstrating the significance of a good reputation for making sustainable business. Using an easy-to-follow approach, the authors present all key aspects business leaders should know about reputati...
| Clasificación: | Libro Electrónico |
|---|---|
| Autores principales: | , |
| Autor Corporativo: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Cham :
Springer International Publishing : Imprint: Springer,
2016.
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| Edición: | 1st ed. 2016. |
| Colección: | Management for Professionals,
|
| Temas: | |
| Acceso en línea: | Texto Completo |
MARC
| LEADER | 00000nam a22000005i 4500 | ||
|---|---|---|---|
| 001 | 978-3-319-22008-6 | ||
| 003 | DE-He213 | ||
| 005 | 20220120155614.0 | ||
| 007 | cr nn 008mamaa | ||
| 008 | 151120s2016 sz | s |||| 0|eng d | ||
| 020 | |a 9783319220086 |9 978-3-319-22008-6 | ||
| 024 | 7 | |a 10.1007/978-3-319-22008-6 |2 doi | |
| 050 | 4 | |a HD30.28 | |
| 050 | 4 | |a HD57.7 | |
| 072 | 7 | |a KJC |2 bicssc | |
| 072 | 7 | |a BUS041000 |2 bisacsh | |
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| 082 | 0 | 4 | |a 658.4012 |2 23 |
| 082 | 0 | 4 | |a 658.4092 |2 23 |
| 100 | 1 | |a Aula, Pekka. |e author. |4 aut |4 http://id.loc.gov/vocabulary/relators/aut | |
| 245 | 1 | 4 | |a The Reputable Firm |h [electronic resource] : |b How Digitalization of Communication Is Revolutionizing Reputation Management / |c by Pekka Aula, Jouni Heinonen. |
| 250 | |a 1st ed. 2016. | ||
| 264 | 1 | |a Cham : |b Springer International Publishing : |b Imprint: Springer, |c 2016. | |
| 300 | |a XII, 214 p. 26 illus., 6 illus. in color. |b online resource. | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 347 | |a text file |b PDF |2 rda | ||
| 490 | 1 | |a Management for Professionals, |x 2192-810X | |
| 505 | 0 | |a Reputation -- Digital Revolution of Communication -- Towards an Accountable Firm -- The Power of Corporate Purpose -- Extended Culture -- Stakeholders Revised -- Risk of Risks -- Evidence-Based Reputation Management -- The Reputable Firm. | |
| 520 | |a This book revisits the concept of reputation, bringing it up to date with the era of social media and demonstrating the significance of a good reputation for making sustainable business. Using an easy-to-follow approach, the authors present all key aspects business leaders should know about reputation in the age of the communication revolution, and clearly demonstrate how a good reputation can be a company's permit to do business, its raison d'être, and a guarantor of trust. | ||
| 650 | 0 | |a Strategic planning. | |
| 650 | 0 | |a Leadership. | |
| 650 | 0 | |a Communication. | |
| 650 | 0 | |a Advertising media planning. | |
| 650 | 1 | 4 | |a Business Strategy and Leadership. |
| 650 | 2 | 4 | |a Media and Communication. |
| 650 | 2 | 4 | |a Media Planning. |
| 700 | 1 | |a Heinonen, Jouni. |e author. |4 aut |4 http://id.loc.gov/vocabulary/relators/aut | |
| 710 | 2 | |a SpringerLink (Online service) | |
| 773 | 0 | |t Springer Nature eBook | |
| 776 | 0 | 8 | |i Printed edition: |z 9783319220079 |
| 776 | 0 | 8 | |i Printed edition: |z 9783319220093 |
| 776 | 0 | 8 | |i Printed edition: |z 9783319372648 |
| 830 | 0 | |a Management for Professionals, |x 2192-810X | |
| 856 | 4 | 0 | |u https://doi.uam.elogim.com/10.1007/978-3-319-22008-6 |z Texto Completo |
| 912 | |a ZDB-2-BUM | ||
| 912 | |a ZDB-2-SXBM | ||
| 950 | |a Business and Management (SpringerNature-41169) | ||
| 950 | |a Business and Management (R0) (SpringerNature-43719) | ||