Social Media Management Technologies and Strategies for Creating Business Value /

This undergraduate textbook adopts the perspective of organizations - not individuals - and clarifies the impact of social media on their different departments or disciplines, while also exploring how organizations use social media to create business value. To do so, the book pursues a uniquely mult...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Van Looy, Amy (Autor)
Autor Corporativo: SpringerLink (Online service)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Cham : Springer International Publishing : Imprint: Springer, 2016.
Edición:1st ed. 2016.
Colección:Springer Texts in Business and Economics,
Temas:
Advertising media planning.
Business information services.
Marketing.
Electronic commerce.
Personnel management.
Media Planning.
IT in Business.
e-Commerce and e-Business.
Human Resource Management.
Acceso en línea:Texto Completo
Tabla de Contenidos:
  • Introduction
  • Definitions, Social Media Types and Tools
  • Social media Strategy and Return on Investment
  • Online Advertising and Viral Campaigns
  • Social Customer Relationship Management
  • Search Engine Optimization
  • Sentiment Analysis and Opinion Mining (Business Intelligence)
  • Social Network Data and Predictive Mining (Business Intelligence)
  • e-Recruitment
  • Crowdfunding
  • Legal and Ethical Issues in Social Media
  • Wrap-up.

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