Social Media Management Technologies and Strategies for Creating Business Value /

This undergraduate textbook adopts the perspective of organizations - not individuals - and clarifies the impact of social media on their different departments or disciplines, while also exploring how organizations use social media to create business value. To do so, the book pursues a uniquely mult...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Van Looy, Amy (Autor)
Autor Corporativo: SpringerLink (Online service)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Cham : Springer International Publishing : Imprint: Springer, 2016.
Edición:1st ed. 2016.
Colección:Springer Texts in Business and Economics,
Temas:
Advertising media planning.
Business information services.
Marketing.
Electronic commerce.
Personnel management.
Media Planning.
IT in Business.
e-Commerce and e-Business.
Human Resource Management.
Acceso en línea:Texto Completo

MARC

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100 1 |a Van Looy, Amy.  |e author.  |4 aut  |4 http://id.loc.gov/vocabulary/relators/aut 
245 1 0 |a Social Media Management  |h [electronic resource] :  |b Technologies and Strategies for Creating Business Value /  |c by Amy Van Looy. 
250 |a 1st ed. 2016. 
264 1 |a Cham :  |b Springer International Publishing :  |b Imprint: Springer,  |c 2016. 
300 |a XIX, 250 p. 69 illus.  |b online resource. 
336 |a text  |b txt  |2 rdacontent 
337 |a computer  |b c  |2 rdamedia 
338 |a online resource  |b cr  |2 rdacarrier 
347 |a text file  |b PDF  |2 rda 
490 1 |a Springer Texts in Business and Economics,  |x 2192-4341 
505 0 |a Introduction -- Definitions, Social Media Types and Tools -- Social media Strategy and Return on Investment -- Online Advertising and Viral Campaigns -- Social Customer Relationship Management -- Search Engine Optimization -- Sentiment Analysis and Opinion Mining (Business Intelligence) -- Social Network Data and Predictive Mining (Business Intelligence) -- e-Recruitment -- Crowdfunding -- Legal and Ethical Issues in Social Media -- Wrap-up. 
520 |a This undergraduate textbook adopts the perspective of organizations - not individuals - and clarifies the impact of social media on their different departments or disciplines, while also exploring how organizations use social media to create business value. To do so, the book pursues a uniquely multi-disciplinary approach, embracing IT, marketing, HR and many other fields. Readers will benefit from a comprehensive selection of current topics, including: tools, tactics and strategies for social media, internal and external communication, viral marketing campaigns, social CRM, employer branding, e-recruiting, search engine optimization, social mining, sentiment analysis, crowdfunding, and legal and ethical issues. 
650 0 |a Advertising media planning. 
650 0 |a Business information services. 
650 0 |a Marketing. 
650 0 |a Electronic commerce. 
650 0 |a Personnel management. 
650 1 4 |a Media Planning. 
650 2 4 |a IT in Business. 
650 2 4 |a Marketing. 
650 2 4 |a e-Commerce and e-Business. 
650 2 4 |a Human Resource Management. 
710 2 |a SpringerLink (Online service) 
773 0 |t Springer Nature eBook 
776 0 8 |i Printed edition:  |z 9783319219912 
776 0 8 |i Printed edition:  |z 9783319219899 
776 0 8 |i Printed edition:  |z 9783319373058 
776 0 8 |i Printed edition:  |z 9783030634469 
830 0 |a Springer Texts in Business and Economics,  |x 2192-4341 
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950 |a Business and Management (SpringerNature-41169) 
950 |a Business and Management (R0) (SpringerNature-43719) 

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