UX Redefined Winning and Keeping Customers with Enhanced Usability and User Experience /

Customers consider many crucial factors, even subconsciously, when purchasing a product or engaging a service provider, consequently building a sense of trust which is decisive towards their user experience through to customer experience. This book helps companies understand how to structurally deve...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Robier, Johannes (Autor)
Autor Corporativo: SpringerLink (Online service)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Cham : Springer International Publishing : Imprint: Springer, 2016.
Edición:1st ed. 2016.
Colección:Management for Professionals,
Temas:
Marketing.
Psychology, Industrial.
Sales management.
Work and Organizational Psychology.
Sales and Distribution.
Acceso en línea:Texto Completo
Tabla de Contenidos:
  • The Reason to Believe?
  • The Path Towards Simplicity
  • The Path Towards Emotion and Experience
  • True Influence
  • Ensuring Conviction
  • The Reason to Believe.

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