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UX Redefined Winning and Keeping Customers with Enhanced Usability and User Experience /
Customers consider many crucial factors, even subconsciously, when purchasing a product or engaging a service provider, consequently building a sense of trust which is decisive towards their user experience through to customer experience. This book helps companies understand how to structurally deve...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Autor Corporativo: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Cham :
Springer International Publishing : Imprint: Springer,
2016.
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| Edición: | 1st ed. 2016. |
| Colección: | Management for Professionals,
|
| Temas: | |
| Acceso en línea: | Texto Completo |
MARC
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| 001 | 978-3-319-21062-9 | ||
| 003 | DE-He213 | ||
| 005 | 20220112104605.0 | ||
| 007 | cr nn 008mamaa | ||
| 008 | 150819s2016 sz | s |||| 0|eng d | ||
| 020 | |a 9783319210629 |9 978-3-319-21062-9 | ||
| 024 | 7 | |a 10.1007/978-3-319-21062-9 |2 doi | |
| 050 | 4 | |a HF5410-5417.5 | |
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| 100 | 1 | |a Robier, Johannes. |e author. |4 aut |4 http://id.loc.gov/vocabulary/relators/aut | |
| 245 | 1 | 0 | |a UX Redefined |h [electronic resource] : |b Winning and Keeping Customers with Enhanced Usability and User Experience / |c by Johannes Robier. |
| 250 | |a 1st ed. 2016. | ||
| 264 | 1 | |a Cham : |b Springer International Publishing : |b Imprint: Springer, |c 2016. | |
| 300 | |a VIII, 121 p. 104 illus. |b online resource. | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
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| 490 | 1 | |a Management for Professionals, |x 2192-810X | |
| 505 | 0 | |a The Reason to Believe? -- The Path Towards Simplicity -- The Path Towards Emotion and Experience -- True Influence -- Ensuring Conviction -- The Reason to Believe. | |
| 520 | |a Customers consider many crucial factors, even subconsciously, when purchasing a product or engaging a service provider, consequently building a sense of trust which is decisive towards their user experience through to customer experience. This book helps companies understand how to structurally develop, communicate, and promote reasons for customers to buy products and services, starting from the psychological basis of communicating information and moving on to methodical applications. It is based on a psychological perspective in understanding the customers' reasons to believe in product or service offerings; promotes a way towards simplicity of business anchoring on emotion and experience; helps learn the tactics of systematic persuasion. . | ||
| 650 | 0 | |a Marketing. | |
| 650 | 0 | |a Psychology, Industrial. | |
| 650 | 0 | |a Sales management. | |
| 650 | 1 | 4 | |a Marketing. |
| 650 | 2 | 4 | |a Work and Organizational Psychology. |
| 650 | 2 | 4 | |a Sales and Distribution. |
| 710 | 2 | |a SpringerLink (Online service) | |
| 773 | 0 | |t Springer Nature eBook | |
| 776 | 0 | 8 | |i Printed edition: |z 9783319210612 |
| 776 | 0 | 8 | |i Printed edition: |z 9783319210636 |
| 776 | 0 | 8 | |i Printed edition: |z 9783319370569 |
| 830 | 0 | |a Management for Professionals, |x 2192-810X | |
| 856 | 4 | 0 | |u https://doi.uam.elogim.com/10.1007/978-3-319-21062-9 |z Texto Completo |
| 912 | |a ZDB-2-BUM | ||
| 912 | |a ZDB-2-SXBM | ||
| 950 | |a Business and Management (SpringerNature-41169) | ||
| 950 | |a Business and Management (R0) (SpringerNature-43719) | ||