Transformational Sales Making a Difference with Strategic Customers /

Inspired by a new, transformative era in human and business relations, this book provides a unique perspective on the business transformation that results from the collaboration between suppliers and their strategic customers. It is all about guiding organizational change and business transformation...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autores principales: Kotler, Philip (Autor), Dingena, Marian (Autor), Pfoertsch, Waldemar (Autor)
Autor Corporativo: SpringerLink (Online service)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Cham : Springer International Publishing : Imprint: Springer, 2016.
Edición:1st ed. 2016.
Temas:
Strategic planning.
Leadership.
Marketing.
Sales management.
Industrial Management.
Business Strategy and Leadership.
Sales and Distribution.
Acceso en línea:Texto Completo
Tabla de Contenidos:
  • Introduction
  • Driving Change with Strategic Customers
  • Setting the Joint Transformation Agenda
  • Guiding Customer Business Transformation
  • Enabling Internal Transformation
  • Undertaking the Transformative Journey.

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