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Customer Value Generation in Banking The Zurich Model of Customer-Centricity /
The banking sector is undergoing a process of fundamental transformation - mainly due to the challenges of digitalization, insistent customers, regulation and a volatile economic environment. This book provides an in-depth understanding of the underlying logic of 21st century's banking environm...
| Clasificación: | Libro Electrónico |
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| Autores principales: | , , |
| Autor Corporativo: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Cham :
Springer International Publishing : Imprint: Springer,
2016.
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| Edición: | 1st ed. 2016. |
| Colección: | Management for Professionals,
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| Temas: | |
| Acceso en línea: | Texto Completo |
Tabla de Contenidos:
- New Rules: The Drivers of Future-Viable Banking
- From Classic Business Models to a Customer-Centred Banking Architecture
- Change: The Path to a Future-Viable Bank Architecture (With a Significant Contribution by Charlotte Götz)
- Guidelines for Future-Viable Business Models.