Customer Value Generation in Banking The Zurich Model of Customer-Centricity /

The banking sector is undergoing a process of fundamental transformation - mainly due to the challenges of digitalization, insistent customers, regulation and a volatile economic environment. This book provides an in-depth understanding of the underlying logic of 21st century's banking environm...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autores principales: Auge-Dickhut, Stefanie (Autor), Koye, Bernhard (Autor), Liebetrau, Axel (Autor)
Autor Corporativo: SpringerLink (Online service)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Cham : Springer International Publishing : Imprint: Springer, 2016.
Edición:1st ed. 2016.
Colección:Management for Professionals,
Temas:
Finance.
Corporate governance.
Industrial organization.
Financial Economics.
Corporate Governance.
Organization.
Acceso en línea:Texto Completo

MARC

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245 1 0 |a Customer Value Generation in Banking  |h [electronic resource] :  |b The Zurich Model of Customer-Centricity /  |c by Stefanie Auge-Dickhut, Bernhard Koye, Axel Liebetrau. 
250 |a 1st ed. 2016. 
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300 |a XXII, 195 p. 53 illus., 35 illus. in color.  |b online resource. 
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490 1 |a Management for Professionals,  |x 2192-810X 
505 0 |a New Rules: The Drivers of Future-Viable Banking -- From Classic Business Models to a Customer-Centred Banking Architecture -- Change: The Path to a Future-Viable Bank Architecture (With a Significant Contribution by Charlotte Götz) -- Guidelines for Future-Viable Business Models. 
520 |a The banking sector is undergoing a process of fundamental transformation - mainly due to the challenges of digitalization, insistent customers, regulation and a volatile economic environment. This book provides an in-depth understanding of the underlying logic of 21st century's banking environment and helps to develop a roadmap for the successful transformation of contemporary business models. The authors introduce the 'Zurich model for a customer-centric banking architecture' enabling the reader to develop a sustainable business model which copes with the challenges of this information age. They identify customer behavior traps in such an environment; introduce adequate strategic instruments and cornerstones for providing added value through financial services, and provide core factors for conducting a successful transformation process. 
650 0 |a Finance. 
650 0 |a Corporate governance. 
650 0 |a Industrial organization. 
650 1 4 |a Financial Economics. 
650 2 4 |a Corporate Governance. 
650 2 4 |a Organization. 
700 1 |a Koye, Bernhard.  |e author.  |4 aut  |4 http://id.loc.gov/vocabulary/relators/aut 
700 1 |a Liebetrau, Axel.  |e author.  |4 aut  |4 http://id.loc.gov/vocabulary/relators/aut 
710 2 |a SpringerLink (Online service) 
773 0 |t Springer Nature eBook 
776 0 8 |i Printed edition:  |z 9783319199375 
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830 0 |a Management for Professionals,  |x 2192-810X 
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950 |a Economics and Finance (R0) (SpringerNature-43720) 

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