Strategic Communication for Sustainable Organizations Theory and Practice /

This is a seminal book for anyone who wants to understand, shape or study the communication surrounding sustainability in their interactions with colleagues, employees, supply chain partners, and external stakeholders. It develops essential insights on the basis of an extensive review of relevant th...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Allen, Myria (Autor)
Autor Corporativo: SpringerLink (Online service)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Cham : Springer International Publishing : Imprint: Springer, 2016.
Edición:1st ed. 2016.
Colección:CSR, Sustainability, Ethics & Governance,
Temas:
Business ethics.
Communication.
Sustainability.
Environmental management.
Strategic planning.
Leadership.
Public administration.
Business Ethics.
Media and Communication.
Environmental Management.
Business Strategy and Leadership.
Public Administration.
Acceso en línea:Texto Completo
Tabla de Contenidos:
  • Sustainability and Communication
  • Changing Paradigms, Shifting Societal Discourses and Organizational Responses
  • Legitimacy, Stakeholders and Strategic Communication Efforts
  • Understanding Pro-environmental Behavior: Models and Messages
  • Transformational Organizational Change, Reinforcing Structures and Formal Communication
  • Using Communication to Create Environments That Empower Employees
  • Facilitating Group Collaboration and Enhancing Supply Chain Conversations
  • Our Shared Journey Towards Sustainability.

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