Market Entry into the USA Why European Companies Fail and How to Succeed /
This book connects a buying psychology driven by American beliefs and values with a company's go-to market strategy, the goal being to sensitize readers to how the cultural values of a particular country or region can impact the business environment. The book also addresses the reasons behind t...
Clasificación: | Libro Electrónico |
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Autores principales: | Drews, Ralf (Autor), Lamson, Melissa (Autor) |
Autor Corporativo: | SpringerLink (Online service) |
Formato: | Electrónico eBook |
Idioma: | Inglés |
Publicado: |
Cham :
Springer International Publishing : Imprint: Springer,
2016.
|
Edición: | 1st ed. 2016. |
Colección: | Management for Professionals,
|
Temas: | |
Acceso en línea: | Texto Completo |
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