R for Marketing Research and Analytics

This book is a complete introduction to the power of R for marketing research practitioners. The text describes statistical models from a conceptual point of view with a minimal amount of mathematics, presuming only an introductory knowledge of statistics. Hands-on chapters accelerate the learning c...

Descripción completa

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autores principales: Chapman, Chris (Autor), Feit, Elea McDonnell (Autor)
Autor Corporativo: SpringerLink (Online service)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Cham : Springer International Publishing : Imprint: Springer, 2015.
Edición:1st ed. 2015.
Colección:Use R!,
Temas:
Statistics .
Mathematical statistics-Data processing.
Marketing.
Statistics in Business, Management, Economics, Finance, Insurance.
Statistics and Computing.
Acceso en línea:Texto Completo
Tabla de Contenidos:
  • Welcome to R
  • The R Language
  • Describing Data
  • Relationships Between Continuous Variables
  • Comparing Groups: Tables and Visualizations
  • Comparing Groups: Statistical Tests
  • Identifying Drivers of Outcomes: Linear Models
  • Reducing Data Complexity
  • Additional Linear Modeling Topics
  • Confirmatory Factor Analysis and Structural Equation Modeling
  • Segmentation: Clustering and Classification
  • Association Rules for Market Basket Analysis
  • Choice Modeling
  • Conclusion
  • Appendix: R Versions and Related Software
  • Appendix: Scaling up
  • Appendix: Packages Used
  • Index.

Ejemplares similares