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Value Driven Product Planning and Systems Engineering

Engineers and scientists often need to sell an innovative idea for a new product or a new product improvement to top management. Sometimes their tendency is to focus on the "WOW!" of the new technology at the expense of making a convincing business case. When the new technology represents...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autores principales: Cook, Harry E. (Autor), Wissmann, Luke A. (Autor)
Autor Corporativo: SpringerLink (Online service)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: London : Springer London : Imprint: Springer, 2007.
Edición:1st ed. 2007.
Temas:
Acceso en línea:Texto Completo
Tabla de Contenidos:
  • Customer Value: A Key Financial Metric
  • Assessing Value Using Surveys
  • Analyzing Stated Choice Surveys
  • Product Planning and Systems Engineering
  • Value Speculation in a Stock's Price
  • Simulated Survey of Boston to Los Angeles Flights
  • Analysis of a Multinomial Stated Choice Survey
  • The Market for Hybrid and Diesel Mid-sized Sedans
  • Revealed Values: Minivan Trends
  • Effect of Market Dilution When Value Differs between Competitors
  • Value of Interior Noise in a Luxury Automobile
  • Quantifying the Trade-off between Acceleration Performance and Fuel Economy
  • Value of Mustang Options
  • Simulated Survey of Choice between Auto and Transit Bus Modes
  • Assessing Relative Brand Value
  • Value and Cost Benchmarking a Yogurt Market.