Chief Marketing Officers at Work

Read 29 in-depth, candid interviews with people holding the top marketing roles within their organizations. Interviewees include CMOs and other top marketers from established companies and organizations-such as Linda Boff of GE, Jeff Jones of Target, and Kenny Brian of the Harvard Business School-to...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Steimle, Josh (Autor)
Autor Corporativo: SpringerLink (Online service)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Berkeley, CA : Apress : Imprint: Apress, 2016.
Edición:1st ed. 2016.
Temas:
Marketing.
Career development.
Strategic planning.
Leadership.
Careers in Business and Management.
Business Strategy and Leadership.
Acceso en línea:Texto Completo
Tabla de Contenidos:
  • Chapter 1: Seth Farbman
  • Chapter 2 : Heather Zynczak
  • Chapter 3: Brian Kenny
  • Chapter 4: Louis Gagnon
  • Chapter 5: Kevin Marasco
  • Chapter 6: Kraig Swensrud
  • Chapter 7: Patrick Adams
  • Chapter 8: Edith Wong
  • Chapter 9: Michael Mendenhall
  • Chapter 10: Virginie Glaenzer
  • Chapter 11: Ada Chen Rekhi
  • Chapter 12: Kieran Hannon
  • Chapter 13: Phil Bienert
  • Chapter 14: Margaret Molloy
  • Chapter 15: Tom Buday
  • Chapter 16: John Costello
  • Chapter 17: Luanne Calvert
  • Chapter 18: Trish Mueller
  • Chapter 19: Peter Horst
  • Chapter 20: Brian Beitler
  • Chapter 21: Walter Levitt
  • Chapter 22: Geraldine Calpin
  • Chapter 23: Matt Price
  • Chapter 24: Susan Lintonsmith
  • Chapter 25: Linda Boff
  • Chapter 26: Lauren Crampsie
  • Chapter 27: Jeff Jones
  • Chapter 28: David Doctorow
  • Chapter 29: Rishi Dave.

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