Practical Google Analytics and Google Tag Manager for Developers

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Whether you're a marketer with development skills or a full-on web developer/analyst, Practical Google Analytics and Google Tag Manager for Developers shows you how to implement Google Analytics using Google Tag Manager to jumpstart your web analytics measurement. Whether you're starting f...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Weber, Jonathan (Autor)
Autor Corporativo: SpringerLink (Online service)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Berkeley, CA : Apress : Imprint: Apress, 2015.
Edición:1st ed. 2015.
Temas:
Internet programming.
Software engineering.
Web Development.
Software Engineering.
Acceso en línea:Texto Completo
Tabla de Contenidos:
  • Part I Implementing Google Analytics with Google Tag Manager
  • Chapter 1 Google Analytics Fundamentals
  • Chapter 2 Basic Google Analytics Measurement
  • Chapter 3 Introducing Google Tag Manager (GTM)
  • Chapter 4 Testing Your Implementation
  • Part II Enhancing Website Data with Google Tag Manager
  • Chapter 5 Tracking Interactions Using Google Tag Manager
  • Chapter 6 Goals: Measuring Conversions
  • Chapter 7 ECommerce: Tracking Products and Purchases
  • Chapter 8 Cleaning Up and Enriching Data with GA and GTM
  • Chapter 9 Measuring Campaigns and Troubleshooting Traffic Sources
  • Chapter 10 Tracking Users across Devices
  • Chapter 11 Providing Additional Data about Your Users
  • Part III Collecting Data from Other Sources
  • Chapter 12 GA's Measurement Protocol: Collecting Data from Anywhere
  • Chapter 13 Collecting Data from Mobile Apps with GA and GTM
  • Chapter 14 Importing Data into GA
  • Chapter 15 Using GA with BigQuery for Big Data Analysis
  • Appendix Google Analytics and Google Tag Manager APIs. .

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