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Persuasive Recommender Systems Conceptual Background and Implications /

Whether users are likely to accept the recommendations provided by a recommender system is of utmost importance to system designers and the marketers who implement them. By conceptualizing the advice seeking and giving relationship as a fundamentally social process, important avenues for understandi...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autores principales: Yoo, Kyung-Hyan (Autor), Gretzel, Ulrike (Autor), Zanker, Markus (Autor)
Autor Corporativo: SpringerLink (Online service)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: New York, NY : Springer New York : Imprint: Springer, 2013.
Edición:1st ed. 2013.
Colección:SpringerBriefs in Electrical and Computer Engineering,
Temas:
Acceso en línea:Texto Completo
Tabla de Contenidos:
  • Introduction
  • Theoretical Background
  • Source Factors
  • Message Factors
  • Receiver and Context Factors
  • Discussion
  • Implications for Recommender System Design
  • Directions for future research.