Persuasive Recommender Systems Conceptual Background and Implications /
Whether users are likely to accept the recommendations provided by a recommender system is of utmost importance to system designers and the marketers who implement them. By conceptualizing the advice seeking and giving relationship as a fundamentally social process, important avenues for understandi...
Clasificación: | Libro Electrónico |
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Autores principales: | Yoo, Kyung-Hyan (Autor), Gretzel, Ulrike (Autor), Zanker, Markus (Autor) |
Autor Corporativo: | SpringerLink (Online service) |
Formato: | Electrónico eBook |
Idioma: | Inglés |
Publicado: |
New York, NY :
Springer New York : Imprint: Springer,
2013.
|
Edición: | 1st ed. 2013. |
Colección: | SpringerBriefs in Electrical and Computer Engineering,
|
Temas: | |
Acceso en línea: | Texto Completo |
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