Social Media Audit Measure for Impact /

Social media has drastically improved the way we can reach target audiences and serve our customers. Like its financial counterpart, the social media audit (SMA) can be described as a formalized review of anorganization's social media activities. However, contrary to financial audits, social me...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Gattiker, Urs E. (Autor)
Autor Corporativo: SpringerLink (Online service)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: New York, NY : Springer New York : Imprint: Springer, 2013.
Edición:1st ed. 2013.
Colección:SpringerBriefs in Computer Science,
Temas:
Business.
Management science.
Application software.
Advertising media planning.
Business information services.
Electronic commerce.
Business and Management.
Computer and Information Systems Applications.
Media Planning.
IT in Business.
e-Commerce and e-Business.
Acceso en línea:Texto Completo

MARC

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505 0 |a Introduction -- Cost Analysis: Facebook and Google Plus -- Preparing for the Social Media Audit -- Scope and Focus of the Social Media Audit -- Develop and Manage Process -- Governance, Compliance and Maintenance of the Process -- Evaluating the Process - Quality Assurance -- Continuous Improvement -- Conclusion. 
520 |a Social media has drastically improved the way we can reach target audiences and serve our customers. Like its financial counterpart, the social media audit (SMA) can be described as a formalized review of anorganization's social media activities. However, contrary to financial audits, social media audits are not guided by government regulations or a set of professional rules and standards. This book will address social media marketing issues using a cost benefit approach, while presenting a systematic approach to review the organization's social media activities. Using the checklists and templates provided in this book will enable readers to conduct an audit that helps identify target areas for performance improvement and recommendations for how to achieve these objectives. Social media platforms discussed include: Facebook, LinkedIn, Google Plus, Twitter, Tumblr, and Xing. 
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650 0 |a Management science. 
650 0 |a Application software. 
650 0 |a Advertising media planning. 
650 0 |a Business information services. 
650 0 |a Electronic commerce. 
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650 2 4 |a Computer and Information Systems Applications. 
650 2 4 |a Media Planning. 
650 2 4 |a IT in Business. 
650 2 4 |a e-Commerce and e-Business. 
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776 0 8 |i Printed edition:  |z 9781461436041 
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