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Countering Brandjacking in the Digital Age ... and Other Hidden Risks to Your Brand /

The rise of the Internet and social media in particular offer great opportunities for brand owners to increase business and brand recognition. While this has clearly been of benefit to brand owners, who have seen a consequent rise in the value of their brands, it simultaneously makes those brands mo...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autores principales: Hofman, Christopher (Autor), Keates, Simeon (Autor)
Autor Corporativo: SpringerLink (Online service)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: London : Springer London : Imprint: Springer, 2013.
Edición:1st ed. 2013.
Colección:SpringerBriefs in Computer Science,
Temas:
Acceso en línea:Texto Completo

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