Cargando…

The Business of Android Apps Development Making and Marketing Apps that Succeed /

The growing but still evolving success of the Android platform has ushered in a second mobile technology "gold rush" for apps developers, but with well over 100,000 apps and counting in the Google Android Market and now the Amazon Android Appstore, it has become increasingly difficult for...

Descripción completa

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Rollins, Mark (Autor)
Autor Corporativo: SpringerLink (Online service)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Berkeley, CA : Apress : Imprint: Apress, 2011.
Edición:1st ed. 2011.
Temas:
Acceso en línea:Texto Completo

MARC

LEADER 00000nam a22000005i 4500
001 978-1-4302-3943-7
003 DE-He213
005 20220124155741.0
007 cr nn 008mamaa
008 120130s2011 xxu| s |||| 0|eng d
020 |a 9781430239437  |9 978-1-4302-3943-7 
024 7 |a 10.1007/978-1-4302-3943-7  |2 doi 
050 4 |a QA76.59 
072 7 |a UMS  |2 bicssc 
072 7 |a COM051460  |2 bisacsh 
072 7 |a UMS  |2 thema 
082 0 4 |a 004.167  |2 23 
100 1 |a Rollins, Mark.  |e author.  |4 aut  |4 http://id.loc.gov/vocabulary/relators/aut 
245 1 4 |a The Business of Android Apps Development  |h [electronic resource] :  |b Making and Marketing Apps that Succeed /  |c by Mark Rollins. 
250 |a 1st ed. 2011. 
264 1 |a Berkeley, CA :  |b Apress :  |b Imprint: Apress,  |c 2011. 
300 |a XIV, 244 p.  |b online resource. 
336 |a text  |b txt  |2 rdacontent 
337 |a computer  |b c  |2 rdamedia 
338 |a online resource  |b cr  |2 rdacarrier 
347 |a text file  |b PDF  |2 rda 
520 |a The growing but still evolving success of the Android platform has ushered in a second mobile technology "gold rush" for apps developers, but with well over 100,000 apps and counting in the Google Android Market and now the Amazon Android Appstore, it has become increasingly difficult for new applications to stand out in the crowd. Achieving consumer awareness and sales longevity for your Android app requires a lot of organization and some strategic planning. Written for today's Android apps developer or apps development shop, The Business of Android Apps Development shows how to incorporate marketing and business savvy into every aspect of the design and development process, giving your application the best possible chance of succeeding in the the various Android app stores and markets. This book takes you step-by-step through cost-effective marketing, public relations and sales techniques that have proven successful for professional Android app creators and indie shops-perfect for independent developers on shoestring budgets. No prior business knowledge is required. This is the book you wish you had read before you launched your first app! 
650 0 |a Mobile computing. 
650 0 |a Application software. 
650 1 4 |a Mobile Computing. 
650 2 4 |a Computer and Information Systems Applications. 
710 2 |a SpringerLink (Online service) 
773 0 |t Springer Nature eBook 
776 0 8 |i Printed edition:  |z 9781430239420 
776 0 8 |i Printed edition:  |z 9781430239444 
856 4 0 |u https://doi.uam.elogim.com/10.1007/978-1-4302-3943-7  |z Texto Completo 
912 |a ZDB-2-CWD 
912 |a ZDB-2-SXPC 
950 |a Professional and Applied Computing (SpringerNature-12059) 
950 |a Professional and Applied Computing (R0) (SpringerNature-43716)