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CRM Fundamentals

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CRM Fundamentals is a critical and comprehensive resource for executives and project leaders tasked with managing customer relationship management (CRM) initiatives. It provides an introduction to CRM and how it delivers value to organizations, and describes the process to build and execute a CRM ro...

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Detalles Bibliográficos
Clasificación:	Libro Electrónico
Autores principales:	Kostojohn, Scott (Autor), Paulen, Brian (Autor), Johnson, Mathew (Autor)
Autor Corporativo:	SpringerLink (Online service)
Formato:	Electrónico eBook
Idioma:	Inglés
Publicado:	Berkeley, CA : Apress : Imprint: Apress, 2011.
Edición:	1st ed. 2011.
Temas:	Application software. Computer networks . Computer and Information Systems Applications. Computer Communication Networks.
Acceso en línea:	Texto Completo

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