Success with Microsoft Dynamics CRM 4.0 Implementing Customer Relationship Management /

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Success with Microsoft Dynamics CRM 4.0: Implementing Customer Relationship Management is aimed at readers who are interested in understanding how to successfully implement Microsoft Dynamics CRM 4.0 within their projects. It is intended as an implementation roadmap for the business and technical re...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autores principales: Yetter, Aaron (Autor), Mathena, Justin (Autor), Hostetler, Hoss (Autor)
Autor Corporativo: SpringerLink (Online service)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Berkeley, CA : Apress : Imprint: Apress, 2009.
Edición:1st ed. 2009.
Temas:
Microsoft software.
Microsoft .NET Framework.
Electronic commerce.
Microsoft.
e-Commerce and e-Business.
Acceso en línea:Texto Completo
Tabla de Contenidos:
  • The Evolution of CRM and Microsoft Dynamics CRM
  • The Evolution of CRM
  • Microsoft CRM in the Market
  • Implementation Planning, Approach, and Guidelines
  • Planning Your CRM Initiative
  • Initiating and Executing a CRM Phase
  • Configuration Guidelines for Core Functionality
  • Ensuring Long-Term Success with CRM
  • Avoiding the Doldrums
  • Opportunities to Expand the Value of CRM.

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