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Web Design and Marketing Solutions for Business Websites

The best business websites serve their readers with strong content, well-architected design, and a focus on usability, readability, and accessibility. This book covers the fundamental aspects of building a website that works for the company, not against it. It covers the essentials of strong copywri...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Potts, Kevin (Autor)
Autor Corporativo: SpringerLink (Online service)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Berkeley, CA : Apress : Imprint: Apress, 2007.
Edición:1st ed. 2007.
Temas:
Acceso en línea:Texto Completo
Tabla de Contenidos:
  • Overview
  • Content
  • Accessibility
  • Architecture and Navigation
  • The Homepage
  • The about Section
  • Products and Services
  • Independent Validation
  • The Corporate Blog
  • Customer Support
  • Contingency Planning
  • Legalese
  • Search Engine Optimization
  • Outbound Marketing
  • Online Advertising.