Web Design and Marketing Solutions for Business Websites

The best business websites serve their readers with strong content, well-architected design, and a focus on usability, readability, and accessibility. This book covers the fundamental aspects of building a website that works for the company, not against it. It covers the essentials of strong copywri...

Descripción completa

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Potts, Kevin (Autor)
Autor Corporativo: SpringerLink (Online service)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Berkeley, CA : Apress : Imprint: Apress, 2007.
Edición:1st ed. 2007.
Temas:
Internet programming.
Software engineering.
Web Development.
Software Engineering.
Acceso en línea:Texto Completo

MARC

LEADER 00000nam a22000005i 4500
001 978-1-4302-0262-2
003 DE-He213
005 20220124155505.0
007 cr nn 008mamaa
008 100301s2007 xxu| s |||| 0|eng d
020 |a 9781430202622  |9 978-1-4302-0262-2 
024 7 |a 10.1007/978-1-4302-0262-2  |2 doi 
050 4 |a QA76.625 
072 7 |a UMW  |2 bicssc 
072 7 |a COM060160  |2 bisacsh 
072 7 |a UMW  |2 thema 
082 0 4 |a 006.76  |2 23 
100 1 |a Potts, Kevin.  |e author.  |4 aut  |4 http://id.loc.gov/vocabulary/relators/aut 
245 1 0 |a Web Design and Marketing Solutions for Business Websites  |h [electronic resource] /  |c by Kevin Potts. 
250 |a 1st ed. 2007. 
264 1 |a Berkeley, CA :  |b Apress :  |b Imprint: Apress,  |c 2007. 
300 |a 400 p.  |b online resource. 
336 |a text  |b txt  |2 rdacontent 
337 |a computer  |b c  |2 rdamedia 
338 |a online resource  |b cr  |2 rdacarrier 
347 |a text file  |b PDF  |2 rda 
505 0 |a Overview -- Content -- Accessibility -- Architecture and Navigation -- The Homepage -- The about Section -- Products and Services -- Independent Validation -- The Corporate Blog -- Customer Support -- Contingency Planning -- Legalese -- Search Engine Optimization -- Outbound Marketing -- Online Advertising. 
520 |a The best business websites serve their readers with strong content, well-architected design, and a focus on usability, readability, and accessibility. This book covers the fundamental aspects of building a website that works for the company, not against it. It covers the essentials of strong copywriting, and then dedicates several chapters to designing user-centric About, Products and Services, and Support sections. Your visitors come to your site because they are interested in your business and are therefore potential customers. This book covers taking advantage of that traffic by expanding the company's story through a corporate blog and using testimonials, case studies, and other third-party validation to reinforce the marketing message. With this knowledge, you will be able to create and maintain a highly professional, polished business site. While a pleasing website is essential for any modern business, creating it is only a small piece of the online strategy. This book also discusses search engine optimization, using e-mail and RSS to communicate with customers and prospects, and advertising the corporate domain with paid search placement, online banners, text links, and more. The primary theme is using your corporate website to market the business effectively, from designing intelligent product pages to writing compelling e-mail newsletters. This book explores those ideas and offers compelling advice on how to take full advantage of the Web as a marketing medium. 
650 0 |a Internet programming. 
650 0 |a Software engineering. 
650 1 4 |a Web Development. 
650 2 4 |a Software Engineering. 
710 2 |a SpringerLink (Online service) 
773 0 |t Springer Nature eBook 
776 0 8 |i Printed edition:  |z 9781430214724 
776 0 8 |i Printed edition:  |z 9781590598399 
856 4 0 |u https://doi.uam.elogim.com/10.1007/978-1-4302-0262-2  |z Texto Completo 
912 |a ZDB-2-CWD 
912 |a ZDB-2-SXPC 
950 |a Professional and Applied Computing (SpringerNature-12059) 
950 |a Professional and Applied Computing (R0) (SpringerNature-43716) 

Ejemplares similares