Eric Sink on the Business of Software

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Eric Sink on the Business of Software is a selection of the best and most popular essays from the author's website. This insightful collection of essays explore the business concerns that programmers face during the course of their careers-particularly those programmers who are small independen...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Sink, Eric (Autor)
Autor Corporativo: SpringerLink (Online service)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Berkeley, CA : Apress : Imprint: Apress, 2006.
Edición:1st ed. 2006.
Temas:
Software engineering.
Software Engineering.
Acceso en línea:Texto Completo
Tabla de Contenidos:
  • Entrepreneurship
  • What is a Small ISV?
  • Whining by a Barrel of Rocks
  • Starting Your Own Company
  • Finance for Geeks
  • Exploring Micro-ISVs
  • First Report from My Micro-ISV
  • Make More Mistakes
  • People
  • Small ISVs: You Need Developers, not Programmers
  • Geeks Rule and MBAs Drool
  • Hazards of Hiring
  • Great Hacker!= Great Hire
  • My Comments on "Hitting the High Notes"
  • Career Calculus
  • Marketing
  • Finding a Product Idea for Your Micro-ISV
  • Marketing is not a Post-processing Step
  • Choose Your Competition
  • Act Your Age
  • Geek Gauntlets
  • Be Careful Where You Build
  • The Game is Afoot
  • Going to a Trade Show
  • Magazine Advertising Guide for Small ISVs
  • Sales
  • Tenets of Transparency
  • Product Pricing Primer
  • Closing the Gap, Part 1
  • Closing the Gap, Part 2
  • Just Do It.

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