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Eric Sink on the Business of Software

Eric Sink on the Business of Software is a selection of the best and most popular essays from the author's website. This insightful collection of essays explore the business concerns that programmers face during the course of their careers-particularly those programmers who are small independen...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Sink, Eric (Autor)
Autor Corporativo: SpringerLink (Online service)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Berkeley, CA : Apress : Imprint: Apress, 2006.
Edición:1st ed. 2006.
Temas:
Acceso en línea:Texto Completo

MARC

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505 0 |a Entrepreneurship -- What is a Small ISV? -- Whining by a Barrel of Rocks -- Starting Your Own Company -- Finance for Geeks -- Exploring Micro-ISVs -- First Report from My Micro-ISV -- Make More Mistakes -- People -- Small ISVs: You Need Developers, not Programmers -- Geeks Rule and MBAs Drool -- Hazards of Hiring -- Great Hacker!= Great Hire -- My Comments on "Hitting the High Notes" -- Career Calculus -- Marketing -- Finding a Product Idea for Your Micro-ISV -- Marketing is not a Post-processing Step -- Choose Your Competition -- Act Your Age -- Geek Gauntlets -- Be Careful Where You Build -- The Game is Afoot -- Going to a Trade Show -- Magazine Advertising Guide for Small ISVs -- Sales -- Tenets of Transparency -- Product Pricing Primer -- Closing the Gap, Part 1 -- Closing the Gap, Part 2 -- Just Do It. 
520 |a Eric Sink on the Business of Software is a selection of the best and most popular essays from the author's website. This insightful collection of essays explore the business concerns that programmers face during the course of their careers-particularly those programmers who are small independent software vendors. Sink also covers issues like starting your own business, and then performing the hiring, marketing, and finances in a style that programmers understand, sprinkled with a touch of humor. 
650 0 |a Software engineering. 
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