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100301s2006 xxu| s |||| 0|eng d |
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|a 9781430201434
|9 978-1-4302-0143-4
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|a 10.1007/978-1-4302-0143-4
|2 doi
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|a UMZ
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|a 005.1
|2 23
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|a Sink, Eric.
|e author.
|4 aut
|4 http://id.loc.gov/vocabulary/relators/aut
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|a Eric Sink on the Business of Software
|h [electronic resource] /
|c by Eric Sink.
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|a 1st ed. 2006.
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|a Berkeley, CA :
|b Apress :
|b Imprint: Apress,
|c 2006.
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|a XIV, 320 p.
|b online resource.
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|a text
|b txt
|2 rdacontent
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|a computer
|b c
|2 rdamedia
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|a online resource
|b cr
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|a text file
|b PDF
|2 rda
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|a Entrepreneurship -- What is a Small ISV? -- Whining by a Barrel of Rocks -- Starting Your Own Company -- Finance for Geeks -- Exploring Micro-ISVs -- First Report from My Micro-ISV -- Make More Mistakes -- People -- Small ISVs: You Need Developers, not Programmers -- Geeks Rule and MBAs Drool -- Hazards of Hiring -- Great Hacker!= Great Hire -- My Comments on "Hitting the High Notes" -- Career Calculus -- Marketing -- Finding a Product Idea for Your Micro-ISV -- Marketing is not a Post-processing Step -- Choose Your Competition -- Act Your Age -- Geek Gauntlets -- Be Careful Where You Build -- The Game is Afoot -- Going to a Trade Show -- Magazine Advertising Guide for Small ISVs -- Sales -- Tenets of Transparency -- Product Pricing Primer -- Closing the Gap, Part 1 -- Closing the Gap, Part 2 -- Just Do It.
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|a Eric Sink on the Business of Software is a selection of the best and most popular essays from the author's website. This insightful collection of essays explore the business concerns that programmers face during the course of their careers-particularly those programmers who are small independent software vendors. Sink also covers issues like starting your own business, and then performing the hiring, marketing, and finances in a style that programmers understand, sprinkled with a touch of humor.
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|a Software engineering.
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|a Software Engineering.
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|a SpringerLink (Online service)
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|t Springer Nature eBook
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776 |
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|i Printed edition:
|z 9781430213543
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776 |
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|i Printed edition:
|z 9781590596234
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|u https://doi.uam.elogim.com/10.1007/978-1-4302-0143-4
|z Texto Completo
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|a ZDB-2-CWD
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|a ZDB-2-SXPC
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|a Professional and Applied Computing (SpringerNature-12059)
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950 |
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|a Professional and Applied Computing (R0) (SpringerNature-43716)
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