Successful Social Media and Ecommerce Strategies in the Wine Industry

Social media and ecommerce has an enormous impact in today's wine industry, particularly among the Internet-savvy millennial generation. This book analyzes new communication platforms used in digital wine marketing, allowing students and researchers to understand how both producers and consumer...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autores principales: Sznolnoki, Gergely (Autor), Thach, Liz (Autor), Kolb, Dani (Autor)
Autor Corporativo: SpringerLink (Online service)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: New York : Palgrave Macmillan US : Imprint: Palgrave Macmillan, 2016.
Edición:1st ed. 2016.
Temas:
Marketing.
Electronic commerce.
Communication in organizations.
Social media.
Telemarketing.
Internet marketing.
E-Business.
Corporate Communication.
Social Media.
Digital Marketing.
Acceso en línea:Texto Completo

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