Wise Family Business Family Identity Steering Brand Success /

Wise Family Business aims to help families in business to identify new and better ways of achieving longevity, sustainability and performance. The book presents ground-breaking new insights and practical examples from a range of growing family businesses in which the owning families are visible and,...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autores principales: Schwass, Joachim (Autor), Glemser, Anne-Catrin (Autor)
Autor Corporativo: SpringerLink (Online service)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: London : Palgrave Macmillan UK : Imprint: Palgrave Macmillan, 2016.
Edición:1st ed. 2016.
Temas:
Family-owned business enterprises.
Small business.
Strategic planning.
Leadership.
Business ethics.
Family Business.
Small Business.
Business Strategy and Leadership.
Business Ethics.
Acceso en línea:Texto Completo
Tabla de Contenidos:
  • Foreword by Professor Dominique Turpin
  • Chapter 1: Family Business Identity
  • Chapter 2: The Nature of Family Business
  • Chapter 3: Best Practices and Examples from Family Businesses
  • Chapter 4: Overall Lessons and Analysis of the Company Cases
  • Chapter 5: The Expert View: Proactive Communications- Building, Projecting and Preserving Reputation for Business Families and Family Businesses
  • Chapter 6: Toolbox- A Process for Moving from Family Identity to Family Business Brand
  • Chapter 7: Conclusion. .

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