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Wise Family Business Family Identity Steering Brand Success /
Wise Family Business aims to help families in business to identify new and better ways of achieving longevity, sustainability and performance. The book presents ground-breaking new insights and practical examples from a range of growing family businesses in which the owning families are visible and,...
| Clasificación: | Libro Electrónico |
|---|---|
| Autores principales: | , |
| Autor Corporativo: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
London :
Palgrave Macmillan UK : Imprint: Palgrave Macmillan,
2016.
|
| Edición: | 1st ed. 2016. |
| Temas: | |
| Acceso en línea: | Texto Completo |
MARC
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|---|---|---|---|
| 001 | 978-1-137-58600-1 | ||
| 003 | DE-He213 | ||
| 005 | 20220115223800.0 | ||
| 007 | cr nn 008mamaa | ||
| 008 | 160818s2016 xxk| s |||| 0|eng d | ||
| 020 | |a 9781137586001 |9 978-1-137-58600-1 | ||
| 024 | 7 | |a 10.1057/978-1-137-58600-1 |2 doi | |
| 050 | 4 | |a HD2340.782-2346.5 | |
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| 072 | 7 | |a KJH |2 bicssc | |
| 072 | 7 | |a BUS060000 |2 bisacsh | |
| 072 | 7 | |a KJH |2 thema | |
| 082 | 0 | 4 | |a 658.045 |2 23 |
| 100 | 1 | |a Schwass, Joachim. |e author. |4 aut |4 http://id.loc.gov/vocabulary/relators/aut | |
| 245 | 1 | 0 | |a Wise Family Business |h [electronic resource] : |b Family Identity Steering Brand Success / |c by Joachim Schwass, Anne-Catrin Glemser. |
| 250 | |a 1st ed. 2016. | ||
| 264 | 1 | |a London : |b Palgrave Macmillan UK : |b Imprint: Palgrave Macmillan, |c 2016. | |
| 300 | |a XVI, 284 p. 47 illus. |b online resource. | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 347 | |a text file |b PDF |2 rda | ||
| 505 | 0 | |a Foreword by Professor Dominique Turpin -- Chapter 1: Family Business Identity -- Chapter 2: The Nature of Family Business -- Chapter 3: Best Practices and Examples from Family Businesses -- Chapter 4: Overall Lessons and Analysis of the Company Cases -- Chapter 5: The Expert View: Proactive Communications- Building, Projecting and Preserving Reputation for Business Families and Family Businesses -- Chapter 6: Toolbox- A Process for Moving from Family Identity to Family Business Brand -- Chapter 7: Conclusion. . | |
| 520 | |a Wise Family Business aims to help families in business to identify new and better ways of achieving longevity, sustainability and performance. The book presents ground-breaking new insights and practical examples from a range of growing family businesses in which the owning families are visible and, in most cases, have branded the business with their family name. This comprehensive and important study explores how family identity has the power to tie together families in business and leverage their values when developing and sharing the owner's vision with their stakeholder communities. Developing a family business identity is key when building and managing an authentic, recognizable and trusted brand. It argues that family businesses that have successfully translated strong identities into strong brands are not only perceived as attractive employers but also add meaningful value to the business over generations. . | ||
| 650 | 0 | |a Family-owned business enterprises. | |
| 650 | 0 | |a Small business. | |
| 650 | 0 | |a Strategic planning. | |
| 650 | 0 | |a Leadership. | |
| 650 | 0 | |a Business ethics. | |
| 650 | 1 | 4 | |a Family Business. |
| 650 | 2 | 4 | |a Small Business. |
| 650 | 2 | 4 | |a Business Strategy and Leadership. |
| 650 | 2 | 4 | |a Business Ethics. |
| 700 | 1 | |a Glemser, Anne-Catrin. |e author. |4 aut |4 http://id.loc.gov/vocabulary/relators/aut | |
| 710 | 2 | |a SpringerLink (Online service) | |
| 773 | 0 | |t Springer Nature eBook | |
| 776 | 0 | 8 | |i Printed edition: |z 9781137585998 |
| 776 | 0 | 8 | |i Printed edition: |z 9781349843725 |
| 776 | 0 | 8 | |i Printed edition: |z 9781349843718 |
| 856 | 4 | 0 | |u https://doi.uam.elogim.com/10.1057/978-1-137-58600-1 |z Texto Completo |
| 912 | |a ZDB-2-BUM | ||
| 912 | |a ZDB-2-SXBM | ||
| 950 | |a Business and Management (SpringerNature-41169) | ||
| 950 | |a Business and Management (R0) (SpringerNature-43719) | ||