Business Strategies and Competitiveness in Times of Crisis A Survey on Italian SMEs /

This book focuses on the relationship between business strategy and competition among Italian SMEs in the aftermath of the economic crisis. First examining business strategy and competitive advantage in a broader sense, Business Strategies and Competitiveness in Times of Crisis goes on to analyse th...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Gavinelli, Laura (Autor)
Autor Corporativo: SpringerLink (Online service)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: London : Palgrave Macmillan UK : Imprint: Palgrave Macmillan, 2016.
Edición:1st ed. 2016.
Temas:
Small business.
Strategic planning.
Leadership.
Marketing research.
Business intelligence.
Industrial organization.
Small Business.
Business Strategy and Leadership.
Market Research and Competitive Intelligence.
Organization.
Acceso en línea:Texto Completo
Tabla de Contenidos:
  • Chapter 1 Firms Strategies and Competitiveness: an overview
  • Chapter 2 The Sources of Competitive Advantage
  • Chapter 3 The Competitiveness of Italian Small and Medium-Sized Enterprises (SMEs)
  • Chapter 4 A Survey on Monza and Brianza SMEs, Italy
  • Chapter 5 Boosting Italian SMEs' Development: first consideration
  • Bibliography.

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