Business Strategies and Competitiveness in Times of Crisis A Survey on Italian SMEs /

This book focuses on the relationship between business strategy and competition among Italian SMEs in the aftermath of the economic crisis. First examining business strategy and competitive advantage in a broader sense, Business Strategies and Competitiveness in Times of Crisis goes on to analyse th...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Gavinelli, Laura (Autor)
Autor Corporativo: SpringerLink (Online service)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: London : Palgrave Macmillan UK : Imprint: Palgrave Macmillan, 2016.
Edición:1st ed. 2016.
Temas:
Small business.
Strategic planning.
Leadership.
Marketing research.
Business intelligence.
Industrial organization.
Small Business.
Business Strategy and Leadership.
Market Research and Competitive Intelligence.
Organization.
Acceso en línea:Texto Completo
Descripción
Sumario:This book focuses on the relationship between business strategy and competition among Italian SMEs in the aftermath of the economic crisis. First examining business strategy and competitive advantage in a broader sense, Business Strategies and Competitiveness in Times of Crisis goes on to analyse the strategic behaviour of SMEs and the key factors that allow them to overcome the challenges they face. The book covers wide-ranging topics such as marketing and communication strategies, internationalization process and entry modes, access to credit, networking, innovation process and human resources enhancement. Referring to insightful case studies and surveys conducted between 2011 and 2014, it reflects on managerial implications for Italian SMEs and identifies their three main competitive challenges. .
Descripción Física:XXVIII, 290 p. 34 illus. online resource.
ISBN:9781137578105

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