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Understanding Consumer Financial Behavior Money Management in an Age of Financial Illiteracy /

Government policies, marketing campaigns of banks, insurance companies, and other financial institutions, and consumers' protective actions all depend on assumptions about consumer financial behavior. Unfortunately, many consumers have no or little knowledge of budgeting, financial products, an...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: van Raaij, W. Fred (Autor)
Autor Corporativo: SpringerLink (Online service)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: New York : Palgrave Macmillan US : Imprint: Palgrave Macmillan, 2016.
Edición:1st ed. 2016.
Temas:
Acceso en línea:Texto Completo

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