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Luxury the Chinese Way The Emergence of a New Competitive Scenario /

China's love for luxury is not a phenomenon brought on by the contemporary luxury market, but has been a part of Chinese culture and history for generations. The Chinese luxury industry is again re-emerging along modern cultural and socio-economic contexts, and is taking the market by storm. Lu...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Rovai, S. (Autor)
Autor Corporativo: SpringerLink (Online service)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: London : Palgrave Macmillan UK : Imprint: Palgrave Macmillan, 2016.
Edición:1st ed. 2016.
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Acceso en línea:Texto Completo

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