Luxury the Chinese Way The Emergence of a New Competitive Scenario /

China's love for luxury is not a phenomenon brought on by the contemporary luxury market, but has been a part of Chinese culture and history for generations. The Chinese luxury industry is again re-emerging along modern cultural and socio-economic contexts, and is taking the market by storm. Lu...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Rovai, S. (Autor)
Autor Corporativo: SpringerLink (Online service)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: London : Palgrave Macmillan UK : Imprint: Palgrave Macmillan, 2016.
Edición:1st ed. 2016.
Temas:
Marketing.
International business enterprises.
Technological innovations.
Financial services industry.
International economic relations.
Retail trade.
International Business.
Innovation and Technology Management.
Financial Services.
International Economics.
Trade and Retail.
Acceso en línea:Texto Completo
Descripción
Sumario:China's love for luxury is not a phenomenon brought on by the contemporary luxury market, but has been a part of Chinese culture and history for generations. The Chinese luxury industry is again re-emerging along modern cultural and socio-economic contexts, and is taking the market by storm. Luxury the Chinese Way identifies the main strengths and opportunities associated with the Chinese luxury market, explains the influence of 'Chinese characteristics' on its development and mode of operations, and reflects on the challenges associated with diverse consumption orientations. Using references from the fields and real-life data, this book provides a comprehensive overview on China's innovation in luxury, and is an important contribution to the study of the phenomenon that is the global luxury industry.
Descripción Física:XIV, 185 p. online resource.
ISBN:9781137537751

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