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Green Marketing A Case Study of the Sub-Industry in Turkey /
Green Marketing examines the concept of 'Green Marketing' using examples from Turkey and the rest of the world. The book examines Sa-ba Inc. as a case study which is among the pioneering enterprises in Turket's automative sub-industy and its green marketing strategies.
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Autor Corporativo: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
London :
Palgrave Macmillan UK : Imprint: Palgrave Pivot,
2016.
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| Edición: | 1st ed. 2016. |
| Temas: | |
| Acceso en línea: | Texto Completo |
MARC
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|---|---|---|---|
| 001 | 978-1-137-53589-4 | ||
| 003 | DE-He213 | ||
| 005 | 20220114142538.0 | ||
| 007 | cr nn 008mamaa | ||
| 008 | 160126s2016 xxk| s |||| 0|eng d | ||
| 020 | |a 9781137535894 |9 978-1-137-53589-4 | ||
| 024 | 7 | |a 10.1057/9781137535894 |2 doi | |
| 050 | 4 | |a HF5410-5417.5 | |
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| 072 | 7 | |a KJS |2 thema | |
| 082 | 0 | 4 | |a 658.8 |2 23 |
| 100 | 1 | |a Kirgiz, A. |e author. |4 aut |4 http://id.loc.gov/vocabulary/relators/aut | |
| 245 | 1 | 0 | |a Green Marketing |h [electronic resource] : |b A Case Study of the Sub-Industry in Turkey / |c by A. Kirgiz. |
| 250 | |a 1st ed. 2016. | ||
| 264 | 1 | |a London : |b Palgrave Macmillan UK : |b Imprint: Palgrave Pivot, |c 2016. | |
| 300 | |a XVIII, 153 p. |b online resource. | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 347 | |a text file |b PDF |2 rda | ||
| 520 | |a Green Marketing examines the concept of 'Green Marketing' using examples from Turkey and the rest of the world. The book examines Sa-ba Inc. as a case study which is among the pioneering enterprises in Turket's automative sub-industy and its green marketing strategies. | ||
| 650 | 0 | |a Marketing. | |
| 650 | 0 | |a International business enterprises. | |
| 650 | 0 | |a Business ethics. | |
| 650 | 0 | |a Industrial management-Environmental aspects. | |
| 650 | 0 | |a Environmental economics. | |
| 650 | 0 | |a Management. | |
| 650 | 1 | 4 | |a Marketing. |
| 650 | 2 | 4 | |a International Business. |
| 650 | 2 | 4 | |a Business Ethics. |
| 650 | 2 | 4 | |a Corporate Environmental Management. |
| 650 | 2 | 4 | |a Environmental Economics. |
| 650 | 2 | 4 | |a Management. |
| 710 | 2 | |a SpringerLink (Online service) | |
| 773 | 0 | |t Springer Nature eBook | |
| 776 | 0 | 8 | |i Printed edition: |z 9781137535870 |
| 776 | 0 | 8 | |i Printed edition: |z 9781349710485 |
| 776 | 0 | 8 | |i Printed edition: |z 9781349710478 |
| 856 | 4 | 0 | |u https://doi.uam.elogim.com/10.1057/9781137535894 |z Texto Completo |
| 912 | |a ZDB-2-BUM | ||
| 912 | |a ZDB-2-SXBM | ||
| 950 | |a Business and Management (SpringerNature-41169) | ||
| 950 | |a Business and Management (R0) (SpringerNature-43719) | ||