Green Marketing A Case Study of the Sub-Industry in Turkey /

Green Marketing examines the concept of 'Green Marketing' using examples from Turkey and the rest of the world. The book examines Sa-ba Inc. as a case study which is among the pioneering enterprises in Turket's automative sub-industy and its green marketing strategies.

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Kirgiz, A. (Autor)
Autor Corporativo: SpringerLink (Online service)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: London : Palgrave Macmillan UK : Imprint: Palgrave Pivot, 2016.
Edición:1st ed. 2016.
Temas:
Marketing.
International business enterprises.
Business ethics.
Industrial management-Environmental aspects.
Environmental economics.
Management.
International Business.
Business Ethics.
Corporate Environmental Management.
Environmental Economics.
Acceso en línea:Texto Completo
Descripción
Sumario:Green Marketing examines the concept of 'Green Marketing' using examples from Turkey and the rest of the world. The book examines Sa-ba Inc. as a case study which is among the pioneering enterprises in Turket's automative sub-industy and its green marketing strategies.
Descripción Física:XVIII, 153 p. online resource.
ISBN:9781137535894

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