Sustainable Growth in Global Markets Strategic Choices and Managerial Implications /

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Sustainable Growth in Global Markets provides a comprehensive introduction to the concept of market and business management outside the domestic market. It covers complex elements of market management, analysing behavioural theories such as theory of comparative advantage, theories of macro and micr...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Rajagopal (Autor)
Autor Corporativo: SpringerLink (Online service)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: London : Palgrave Macmillan UK : Imprint: Palgrave Macmillan, 2016.
Edición:1st ed. 2016.
Temas:
International business enterprises.
Marketing.
Strategic planning.
Leadership.
Industrial organization.
International economic relations.
Technological innovations.
International Business.
Business Strategy and Leadership.
Organization.
International Economics.
Innovation and Technology Management.
Acceso en línea:Texto Completo
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Sustainable growth in global markets : strategic choices and managerial implications /
por Rajagopal, 1957-
Publicado 2016
Texto completo
Electrónico eBook
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