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Sustainable Growth in Global Markets Strategic Choices and Managerial Implications /
Sustainable Growth in Global Markets provides a comprehensive introduction to the concept of market and business management outside the domestic market. It covers complex elements of market management, analysing behavioural theories such as theory of comparative advantage, theories of macro and micr...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Autor Corporativo: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
London :
Palgrave Macmillan UK : Imprint: Palgrave Macmillan,
2016.
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| Edición: | 1st ed. 2016. |
| Temas: | |
| Acceso en línea: | Texto Completo |
MARC
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| 020 | |a 9781137525956 |9 978-1-137-52595-6 | ||
| 024 | 7 | |a 10.1057/9781137525956 |2 doi | |
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| 100 | 1 | |a Rajagopal. |e author. |4 aut |4 http://id.loc.gov/vocabulary/relators/aut | |
| 245 | 1 | 0 | |a Sustainable Growth in Global Markets |h [electronic resource] : |b Strategic Choices and Managerial Implications / |c by Rajagopal. |
| 250 | |a 1st ed. 2016. | ||
| 264 | 1 | |a London : |b Palgrave Macmillan UK : |b Imprint: Palgrave Macmillan, |c 2016. | |
| 300 | |a XXIII, 324 p. |b online resource. | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 347 | |a text file |b PDF |2 rda | ||
| 520 | |a Sustainable Growth in Global Markets provides a comprehensive introduction to the concept of market and business management outside the domestic market. It covers complex elements of market management, analysing behavioural theories such as theory of comparative advantage, theories of macro and micro marketing economics, socio-cultural theories, and various contemporary concepts of international business management. The book puts forward a broad foundation of the subject beginning with a discussion of the concept of market dynamics and followed by an analysis of the changing behaviour of markets and its components. The core discussion focuses upon the ability to do business in international markets, putting forward critical insights on the significance of leadership, building consumer value through innovation, tracking the external environment for organizational change as well as important emerging trends towards building an innovative venture. | ||
| 650 | 0 | |a International business enterprises. | |
| 650 | 0 | |a Marketing. | |
| 650 | 0 | |a Strategic planning. | |
| 650 | 0 | |a Leadership. | |
| 650 | 0 | |a Industrial organization. | |
| 650 | 0 | |a International economic relations. | |
| 650 | 0 | |a Technological innovations. | |
| 650 | 1 | 4 | |a International Business. |
| 650 | 2 | 4 | |a Marketing. |
| 650 | 2 | 4 | |a Business Strategy and Leadership. |
| 650 | 2 | 4 | |a Organization. |
| 650 | 2 | 4 | |a International Economics. |
| 650 | 2 | 4 | |a Innovation and Technology Management. |
| 710 | 2 | |a SpringerLink (Online service) | |
| 773 | 0 | |t Springer Nature eBook | |
| 776 | 0 | 8 | |i Printed edition: |z 9781137525932 |
| 776 | 0 | 8 | |i Printed edition: |z 9781349707331 |
| 776 | 0 | 8 | |i Printed edition: |z 9781349707324 |
| 856 | 4 | 0 | |u https://doi.uam.elogim.com/10.1057/9781137525956 |z Texto Completo |
| 912 | |a ZDB-2-BUM | ||
| 912 | |a ZDB-2-SXBM | ||
| 950 | |a Business and Management (SpringerNature-41169) | ||
| 950 | |a Business and Management (R0) (SpringerNature-43719) | ||