Fashion Brand Internationalization Opportunities and Challenges /

The first volume in the Palgrave Studies in Practice: Global Fashion Brand Management series, this book provides a comprehensive view on the internationalization of fashion brands, offering unique academic and managerial insights into how fashion brands in diverse sizes can build and sustain their b...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor Corporativo: SpringerLink (Online service)
Otros Autores: Jin, Byoungho (Editor ), Cedrola, Elena (Editor )
Formato: Electrónico eBook
Idioma:Inglés
Publicado: New York : Palgrave Macmillan US : Imprint: Palgrave Pivot, 2016.
Edición:1st ed. 2016.
Colección:Palgrave Studies in Practice: Global Fashion Brand Management ,
Temas:
Marketing.
International business enterprises.
Service industries.
International Business.
Services.
Acceso en línea:Texto Completo
Tabla de Contenidos:
  • 1. Overview of Fashion Brand Internationalization: Theories and Trends
  • 2. Ermenegildo Zegna: When Family Values Guide Global Expansion in the Luxury Industry
  • 3. Diesel: An Unconventional, Innovative, International Lifestyle, Italian Company
  • 4. The Internationalization Trajectory of Bossini: A Fashion Retailing Enterprise from Hong Kong
  • 5. Beaucre Merchandising Co., Ltd.: A Successfully Internationalizing Korean Apparel Company.

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