Perspectives on Consumer Choice From Behavior to Action, from Action to Agency /

Evaluating the ways in which we construe consumer choice, this book examines the psychology, methods and realities of the role it plays for today's consumer. Confronted by competing brands and products, services, and e-tailed opportunities that are but a click away, how does the consumer choose...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Foxall, Gordon R. (Autor)
Autor Corporativo: SpringerLink (Online service)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: London : Palgrave Macmillan UK : Imprint: Palgrave Macmillan, 2016.
Edición:1st ed. 2016.
Temas:
Marketing.
Neuropsychology.
Psychology, Industrial.
Work and Organizational Psychology.
Acceso en línea:Texto Completo
Tabla de Contenidos:
  • Introduction
  • Chapter 1 Explaining Consumer Choice
  • Chapter 2 Consumer Choice as Behavior
  • Chapter 3 Beyond Behaviorism
  • Chapter 4 The Ascription of Intentionality
  • Chapter 5 Intentional Psychologies
  • Chapter 6 Consumer Choice as Action
  • Chapter 7 Consumer Choice as Decision: Micro-Cognitive Psychology
  • Chapter 8 Consumer Choice as Decision: Macro-Cognitive Psychology
  • Chapter 9 Consumer Choice as Decision: Meso-Cognitive Psychology
  • Chapter 10 Consumer Choice as Agency
  • Bibliography
  • Index.

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