Higher Education Consumer Choice

Higher Education Consumer Choice provides a comprehensive and highly focused critical analysis of research on HE consumer choice behaviour in the UK and around the world. Ideal for students, scholars and marketing practitioners interested in consumer choice and behaviour in higher education markets,...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autores principales: Hemsley-Brown, J. (Autor), Oplatka, I. (Autor)
Autor Corporativo: SpringerLink (Online service)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: London : Palgrave Macmillan UK : Imprint: Palgrave Pivot, 2016.
Edición:1st ed. 2016.
Temas:
International business enterprises.
Education, Higher.
Marketing.
Education-Economic aspects.
Operations research.
International economic relations.
International Business.
Higher Education.
Education Economics.
Operations Research and Decision Theory.
International Economics.
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