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Higher Education Consumer Choice
Higher Education Consumer Choice provides a comprehensive and highly focused critical analysis of research on HE consumer choice behaviour in the UK and around the world. Ideal for students, scholars and marketing practitioners interested in consumer choice and behaviour in higher education markets,...
| Clasificación: | Libro Electrónico |
|---|---|
| Autores principales: | , |
| Autor Corporativo: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
London :
Palgrave Macmillan UK : Imprint: Palgrave Pivot,
2016.
|
| Edición: | 1st ed. 2016. |
| Temas: | |
| Acceso en línea: | Texto Completo |
MARC
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|---|---|---|---|
| 001 | 978-1-137-49720-8 | ||
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| 005 | 20220203103727.0 | ||
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| 020 | |a 9781137497208 |9 978-1-137-49720-8 | ||
| 024 | 7 | |a 10.1007/978-1-137-49720-8 |2 doi | |
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| 100 | 1 | |a Hemsley-Brown, J. |e author. |4 aut |4 http://id.loc.gov/vocabulary/relators/aut | |
| 245 | 1 | 0 | |a Higher Education Consumer Choice |h [electronic resource] / |c by J. Hemsley-Brown, I. Oplatka. |
| 250 | |a 1st ed. 2016. | ||
| 264 | 1 | |a London : |b Palgrave Macmillan UK : |b Imprint: Palgrave Pivot, |c 2016. | |
| 300 | |a VI, 137 p. |b online resource. | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 347 | |a text file |b PDF |2 rda | ||
| 520 | |a Higher Education Consumer Choice provides a comprehensive and highly focused critical analysis of research on HE consumer choice behaviour in the UK and around the world. Ideal for students, scholars and marketing practitioners interested in consumer choice and behaviour in higher education markets, the book explores the background and context to research on HE choice including globalization, changing supply and demand, fees and costs, and concerns about social disadvantage. Focusing on personal factors that influence consumer choice, group aspects of consumer behaviour such as cultural and ethnic differences, as well as theoretical and research models, this book is designed to stimulate new debate and criticism of HE consumer choice. | ||
| 650 | 0 | |a International business enterprises. | |
| 650 | 0 | |a Education, Higher. | |
| 650 | 0 | |a Marketing. | |
| 650 | 0 | |a Education-Economic aspects. | |
| 650 | 0 | |a Operations research. | |
| 650 | 0 | |a International economic relations. | |
| 650 | 1 | 4 | |a International Business. |
| 650 | 2 | 4 | |a Higher Education. |
| 650 | 2 | 4 | |a Marketing. |
| 650 | 2 | 4 | |a Education Economics. |
| 650 | 2 | 4 | |a Operations Research and Decision Theory. |
| 650 | 2 | 4 | |a International Economics. |
| 700 | 1 | |a Oplatka, I. |e author. |4 aut |4 http://id.loc.gov/vocabulary/relators/aut | |
| 710 | 2 | |a SpringerLink (Online service) | |
| 773 | 0 | |t Springer Nature eBook | |
| 776 | 0 | 8 | |i Printed edition: |z 9781137497185 |
| 776 | 0 | 8 | |i Printed edition: |z 9781349697953 |
| 776 | 0 | 8 | |i Printed edition: |z 9781349697946 |
| 856 | 4 | 0 | |u https://doi.uam.elogim.com/10.1007/978-1-137-49720-8 |z Texto Completo |
| 912 | |a ZDB-2-BUM | ||
| 912 | |a ZDB-2-SXBM | ||
| 950 | |a Business and Management (SpringerNature-41169) | ||
| 950 | |a Business and Management (R0) (SpringerNature-43719) | ||