Higher Education Consumer Choice

Higher Education Consumer Choice provides a comprehensive and highly focused critical analysis of research on HE consumer choice behaviour in the UK and around the world. Ideal for students, scholars and marketing practitioners interested in consumer choice and behaviour in higher education markets,...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autores principales: Hemsley-Brown, J. (Autor), Oplatka, I. (Autor)
Autor Corporativo: SpringerLink (Online service)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: London : Palgrave Macmillan UK : Imprint: Palgrave Pivot, 2016.
Edición:1st ed. 2016.
Temas:
International business enterprises.
Education, Higher.
Marketing.
Education-Economic aspects.
Operations research.
International economic relations.
International Business.
Higher Education.
Education Economics.
Operations Research and Decision Theory.
International Economics.
Acceso en línea:Texto Completo
Descripción
Sumario:Higher Education Consumer Choice provides a comprehensive and highly focused critical analysis of research on HE consumer choice behaviour in the UK and around the world. Ideal for students, scholars and marketing practitioners interested in consumer choice and behaviour in higher education markets, the book explores the background and context to research on HE choice including globalization, changing supply and demand, fees and costs, and concerns about social disadvantage. Focusing on personal factors that influence consumer choice, group aspects of consumer behaviour such as cultural and ethnic differences, as well as theoretical and research models, this book is designed to stimulate new debate and criticism of HE consumer choice.
Descripción Física:VI, 137 p. online resource.
ISBN:9781137497208

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