Tourism Management, Marketing, and Development Performance, Strategies, and Sustainability /

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Companies and destinations in the tourism sector are confronted with increasing managerial challenges and have to deal with a competitive, turbulent, and fast-changing environment. The understanding that both tourism companies and destinations endowed with the best assets (natural and cultural) cann...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor Corporativo: SpringerLink (Online service)
Otros Autores: Mariani, Marcello M. (Editor ), Buhalis, Dimitrios (Editor ), Czakon, Wojciech (Editor ), Vitouladiti, Ourania (Editor )
Formato: Electrónico eBook
Idioma:Inglés
Publicado: New York : Palgrave Macmillan US : Imprint: Palgrave Macmillan, 2016.
Edición:1st ed. 2016.
Temas:
Management.
Marketing.
Development economics.
International economic relations.
Economic development.
Strategic planning.
Leadership.
Development Economics.
International Economics.
Development Studies.
Business Strategy and Leadership.
Acceso en línea:Texto Completo
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Tourism management, marketing, and development : performance, strategies, and sustainability /
Publicado 2016
Texto completo
Electrónico eBook
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