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Tourism Management, Marketing, and Development Performance, Strategies, and Sustainability /

Companies and destinations in the tourism sector are confronted with increasing managerial challenges and have to deal with a competitive, turbulent, and fast-changing environment. The understanding that both tourism companies and destinations endowed with the best assets (natural and cultural) cann...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor Corporativo: SpringerLink (Online service)
Otros Autores: Mariani, Marcello M. (Editor ), Buhalis, Dimitrios (Editor ), Czakon, Wojciech (Editor ), Vitouladiti, Ourania (Editor )
Formato: Electrónico eBook
Idioma:Inglés
Publicado: New York : Palgrave Macmillan US : Imprint: Palgrave Macmillan, 2016.
Edición:1st ed. 2016.
Temas:
Acceso en línea:Texto Completo

MARC

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245 1 0 |a Tourism Management, Marketing, and Development  |h [electronic resource] :  |b Performance, Strategies, and Sustainability /  |c edited by Marcello M. Mariani, Dimitrios Buhalis, Wojciech Czakon, Ourania Vitouladiti. 
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520 |a Companies and destinations in the tourism sector are confronted with increasing managerial challenges and have to deal with a competitive, turbulent, and fast-changing environment. The understanding that both tourism companies and destinations endowed with the best assets (natural and cultural) cannot survive the escalating international competition without good managerial practices, has provided significant momentum for the development of the disciplinary field of tourism management in the last three decades. This volume recognizes the relevance of travel, tourism, and tourism activities as major economic drivers in the contemporary global economy, with a specific focus on performance, strategies, and sustainability. It is the collective intellectual effort of a number of international scholars, who cultivate original research on tourism management from a variety of theoretical perspectives. Together, they outline the importance for tourism companies and destinations to achieve and maintain a sustained competitive advantage by embracing sustainability and a Triple Bottom Line (TBL) approach to performance. 
650 0 |a Management. 
650 0 |a Marketing. 
650 0 |a Development economics. 
650 0 |a International economic relations. 
650 0 |a Economic development. 
650 0 |a Strategic planning. 
650 0 |a Leadership. 
650 1 4 |a Management. 
650 2 4 |a Marketing. 
650 2 4 |a Development Economics. 
650 2 4 |a International Economics. 
650 2 4 |a Development Studies. 
650 2 4 |a Business Strategy and Leadership. 
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700 1 |a Czakon, Wojciech.  |e editor.  |4 edt  |4 http://id.loc.gov/vocabulary/relators/edt 
700 1 |a Vitouladiti, Ourania.  |e editor.  |4 edt  |4 http://id.loc.gov/vocabulary/relators/edt 
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