Principles of Marketology, Volume 1 Theory /

In Principles of Marketology, Volume 1: Theory , Aghazadeh explores the definition, origins and framework of a new methodology for helping organizations better understand their market and competition. .

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Aghazadeh, H. (Autor)
Autor Corporativo: SpringerLink (Online service)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: New York : Palgrave Macmillan US : Imprint: Palgrave Macmillan, 2016.
Edición:1st ed. 2016.
Temas:
Strategic planning.
Leadership.
Knowledge management.
Marketing.
International business enterprises.
Business information services.
Communication in organizations.
Business Strategy and Leadership.
Knowledge Management.
International Business.
Business Information Systems.
Corporate Communication.
Acceso en línea:Texto Completo

MARC

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245 1 0 |a Principles of Marketology, Volume 1  |h [electronic resource] :  |b Theory /  |c by H. Aghazadeh. 
250 |a 1st ed. 2016. 
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300 |a XV, 377 p.  |b online resource. 
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520 |a In Principles of Marketology, Volume 1: Theory , Aghazadeh explores the definition, origins and framework of a new methodology for helping organizations better understand their market and competition. . 
650 0 |a Strategic planning. 
650 0 |a Leadership. 
650 0 |a Knowledge management. 
650 0 |a Marketing. 
650 0 |a International business enterprises. 
650 0 |a Business information services. 
650 0 |a Communication in organizations. 
650 1 4 |a Business Strategy and Leadership. 
650 2 4 |a Knowledge Management. 
650 2 4 |a Marketing. 
650 2 4 |a International Business. 
650 2 4 |a Business Information Systems. 
650 2 4 |a Corporate Communication. 
710 2 |a SpringerLink (Online service) 
773 0 |t Springer Nature eBook 
776 0 8 |i Printed edition:  |z 9781137383143 
776 0 8 |i Printed edition:  |z 9781349677887 
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