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The Meaningful Brand How Strong Brands Make More Money /
Instilling brand loyalty among consumers is the key to long-term success, and requires focusing on meaningful differentiation: functional, emotional, or societal. Supported by data analyses, case studies and interviews, The Meaningful Brand explores the four components of a distinguished brand: purp...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Autor Corporativo: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
New York :
Palgrave Macmillan US : Imprint: Palgrave Macmillan,
2013.
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| Edición: | 1st ed. 2013. |
| Temas: | |
| Acceso en línea: | Texto Completo |
MARC
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| 020 | |a 9781137365590 |9 978-1-137-36559-0 | ||
| 024 | 7 | |a 10.1007/978-1-137-36559-0 |2 doi | |
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| 100 | 1 | |a Hollis, N. |e author. |4 aut |4 http://id.loc.gov/vocabulary/relators/aut | |
| 245 | 1 | 4 | |a The Meaningful Brand |h [electronic resource] : |b How Strong Brands Make More Money / |c by N. Hollis. |
| 250 | |a 1st ed. 2013. | ||
| 264 | 1 | |a New York : |b Palgrave Macmillan US : |b Imprint: Palgrave Macmillan, |c 2013. | |
| 300 | |a XIII, 225 p. |b online resource. | ||
| 336 | |a text |b txt |2 rdacontent | ||
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| 520 | |a Instilling brand loyalty among consumers is the key to long-term success, and requires focusing on meaningful differentiation: functional, emotional, or societal. Supported by data analyses, case studies and interviews, The Meaningful Brand explores the four components of a distinguished brand: purpose, delivery, resonance, and difference. | ||
| 650 | 0 | |a Public health. | |
| 650 | 0 | |a Development economics. | |
| 650 | 1 | 4 | |a Public Health. |
| 650 | 2 | 4 | |a Development Economics. |
| 710 | 2 | |a SpringerLink (Online service) | |
| 773 | 0 | |t Springer Nature eBook | |
| 776 | 0 | 8 | |i Printed edition: |z 9780230342262 |
| 776 | 0 | 8 | |i Printed edition: |z 9781349594757 |
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